'How much does a website cost?' is the 'how long is a piece of string' of our industry. Here are the real numbers we quote in 2026 for the four project types we build most often.
$499 - Starter site (5 pages)
Perfect for handymen, solo trades, and new local businesses. Custom design, mobile responsive, click-to-call, contact form, basic SEO. 2-week delivery. This is our WebInnovatives Starter package.
$899 – $1,099 - Growth & Business sites
Roofing, HVAC, multi-service businesses, and small ecommerce. 10–20 pages, service area pages, CRM integration, booking calendar, advanced on-page SEO with schema markup.
$2,999 - Ecommerce & Elite
Full ecommerce (Shopify or custom), booking systems for chauffeur/car rental, fleet showcases, payment gateway integration, advanced animations. 90-day post-launch support.
$10,000 – $50,000+ - Custom platforms
IDX/MLS real estate portals, multi-vendor marketplaces, membership platforms, SaaS MVPs, and custom CRM integrations. These are scoped project-by-project.
What determines the price
- ✓Custom vs template
- ✓Number of unique page templates
- ✓Integrations (CRM, IDX, payment gateways, ERP)
- ✓Copywriting included or client-provided
- ✓Ongoing SEO and hosting bundled or separate
The cheapest website is the one you don't rebuild
We see it constantly: a $500 template site that has to be rebuilt in year two costs more than a $1,500 custom site that lasts five. Pay for the site that grows with your business - not the one that traps you.
